STRATEGIC DESIGN | COMMUNITY MANAGEMENT
A SHOPPABLE FASHION INSPIRATION APP
Creative fashionistas share their styles and inspire consumers with easy-to shop looks on Threads.
THREADS SHRINKS THE GAP BETWEEN INSPIRATION AND PURCHASE
In our research, we found shoppers browsed for inspiration across blogs and instagram seeking inspiration for specific occasions and needs.
To get the look, they'd hunt down items separately on e-commerce sites to purchase them piece by piece.
The process to go from inspiration to purchase prolonged gratification, and frustrated shoppers.
1) Discover style inspiration
2) Browse collections by occasion
3) Shop the looks you love
"I love Threads. It brings out my creativity and gives me a chance to display my fashion sense so easily from my phone while I am on the go.”
"I like the discovery aspect of Threads. I have found other bloggers whose styles I like, after seeing them in the editors picks collection and decided to follow them.”
“ I am so excited that Threads makes it easy to shop a look. The worst is when you find the perfect outfit and have to hunt to get the items.”