BRANDING | PRODUCT DESIGN | WELLNESS
In Spring 2012, Full on Healthy began as an exploration to find a clean, organic gluten free snack to keep me going through out the day; unsatisfied with the options, I created my own bars.
In addition to designing the recipe, Full On Healthy was a brand, packaging, and business design exploration.
1) Convenient; easy to eat
2) Nutritious; clean, organic ingredients
3) Source of energy; to satiate hunger and fatigue
What users said
"I want food made with natural ingredients but not loaded with sugar like in fruit bars."
- Dave, 23 New York
"Some foods that are considered healthy are not easy for weight loss because they are loaded with sugar and calories. I want something healthy and won't kill my diet"
- Millie, 21 Boston
"I care most about simple, whole ingredients but want to make sure what I am eating is nutritious and not empty calories"
- Emily, 24 New York
The market appears saturated when viewed through the perspective of organic and clean ingredient snacks...
But with a deeper dive into the nutritional breakdown, it is clear that though several companies are using organic, clean ingredients, they are very high in sugar and low in protein.
Full On Healthy bridges the gap between high protein, low sugar macronutrients with high quality organic, clean micronutrients.
Non GMO, Organic, Soy Free, Gluten Free, Dairy Free